Linda Zimmer | Znetlady Isbell's Page
Linda Zimmer | Znetlady Isbell's Groups
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Social Dynamics Within VR
(7 members)
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Business Innovation
(61 members)
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Politics of Virtual Communities
(22 members)
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Second Life
(151 members)
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Virtual World Metrics
(64 members)
Latest Activity
Jan 28
Jan 27
Jan 27
Dec. 6, 2007
Linda Zimmer | Znetlady Isbell replied to the discussion Do Virtual Worlds Really Matter for Business? Nov. 28, 2007
Linda Zimmer | Znetlady Isbell replied to the discussion Do Virtual Worlds Really Matter for Business? Nov. 28, 2007
Linda Zimmer | Znetlady Isbell replied to the discussion Do Virtual Worlds Really Matter for Business? Nov. 26, 2007
Profile
- Where You Live:
- California, U.S.
- Job Title:
- President & CEO
- Company or Firm Affiliation:
- MarCom:Interactive
- About Me:
- CEO MarCom:Interactive, Social Media consultant & analyst
Founder SL Business Communicators Group in Second Life
Author Business Communicators of Second Life blog
- If you use virtual worlds in your business, what is your primary use or intended use:
- Virtual Worlds for business innovation, brand communications, community development.
- Which virtual worlds platforms do you prefer:
- Second Life
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Comment Wall (9 comments)
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In response to your post below, my primary interest is in the social development of political and economic systems within virtual worlds. I created a group on here to discuss exactly that. You might find it of interest. : ))
Examples of trust systems are everywhere - it is what runs the social web. Social network friends might be an example of a trust sytem - LinkedIn is an example. It is a social structure, not a physical one.
Examples of the right techniques for focus groups - that is a hard one. Research companies that are doing it are unwilling to share them as that is their competitive advantage and they have built up their techniques through experience.
Research studies concerning vw: I can point you to Market Truths (one of my partner companies) and Represe - they are both doing market research in SL. What type of research are you interested in? Market research? Behavioral research? Educational research? There is much research about vws - I would point you to Nick Yee's website as a starting point.
Alts are alternative avatars - people create more than one often and they are referred to as Alts.
First of all thanks for your extended answer ...
After reading your answer and following my exploration of VW, i'd like to know some more about VW. May be you can help me on the following:
1) Do you know where could i find some examples of that "Trusting systems" you talk about?
2) Same way, ¿where could i find some examples of right techniques suited to web and VW for focus groups?
3) Do you know if there are Research Studies available concerning VW?
4) And finnally, you say on your answer: “ It is *essential* that you have ethical research standards, disclosures and methods to validate avs (such as whether they are alts) ... What does "alts" mean? ...
Tanks again, in advanced ...
Main issue to expose to you: I'm absolutly convinced that in Spain there is no professional market research done concerning avatars behaviour; and a lot of companies are demanding that information ... huge work to do ! ... let's keep in contact. Hope i can give you few added value also !