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Digado | Mapping the Metaverse

Dan Farber asks the tough questions

In a recent interview with ZDnet, Linden Lab’s VP, platforms & technology Joe Miller get to show the corporate face of Second Life. A platform for collaboration for companies such as IBM and… well… IBM. Though the interview itself is not all that remarkable, I did get excited when Dan Farber asked the tough question: Dan [...]

There.com beats sluggish Linden Lab

In August Linden Lab announced their intentions to build SLim. Though specifics are still unclear, it is likely to be a ‘light client’ - filtering the social functions such as instant messaging from the full experience of Linden Labs main virtual world Second Life. This to create a more smooth, more accessible social platform, and [...]

The Augmented Magic Mirror

More blending of the real and virtual. While virtual worlds tend to emphasize their digital nature, augmented reality will do anything to hide its bits and bites background by blending almost seamlessly into reality. One of the most interesting applications of this augmented (or projected) reality was recently showcased by the Fraunhofer Institute. Gizmodo: The best [...]

Edwards Invention

‘Whether it’s casting magic spells using your mind or relaying expressions in real time, EmoKey links the Emotiv technology to your applications by easily converting detected events into any combination of keystrokes. EmoKey is a nonintrusive, lightweight, background process that runs behind your existing games or applications. EmoKey lets you create profiles that define how [...]

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Profile

Where You Live:: Rotterdam

Job Title:: New Media Analyst

Company or Firm Affiliation:: Digado | Mapping the Metaverse

About Me:: My name is Rick van der Wal. I currently study Communications and Multimedia design at the Hogeschool Rotterdam. I’ve worked as a Marketer and have a slight obsession for all things digital. I believe in the potential of the metaverse. I think Virtual worlds will take its time but will ultimately become a conciderable force in information distribution (media). The immersive, rich experiences, and efficient communication Virtual Worlds can offer will give it an advantage over old media, and the ‘traditional’ internet for many purposes.

Website:: http://digado.nl

If you use virtual worlds in your business, what is your primary use or intended use:: Research

Which virtual worlds platforms do you prefer:: Second Life

Digado | Mapping the Metaverse

Digado stands for Digital Adoption. Its the scenario I think will be most relevant for the future of the metaverse. A generation that regards 3d as a ‘natural environment’. The Xbox, playstation and PC generation. They will adopt the 3d worlds and see the benefits of the digital distribution, communication, education, information and entertainment as something that has always been part of their lives.

This blog lists my research, opinion and news regarding ‘the Metaverse’. A word I define as being a Virtual, Social Network. The goal of this network can be anything from entertainment (gaming worlds such as World of Warcraft), business and creativity (Second Life) all the way down to simply connecting people in a customizable environment (Cyworld).

The question that Digado seeks to answer is ‘how can we use Virtual Worlds in a realistic, meaningful way for the businesses of today and tomorrow’. There has been a lot of hype and information clutter surrounding virtual worlds. My objective is to distill the potential of this ‘new’ media, in a usable format. How can it help your business today, and how will it look 5 to 10 years from now.

Roy Cassini's Blog

15 applications for The Metaverse

Photopost - 15 of the most common, successful and interesting systems in which companies form all over the world have been engaged in Virtual Worlds... Read More

Posted on February 20th, 2008 at 8:33am — No Comments (Add)

China attacks retail trough Virtual Worlds

China has spend millions on 'metaverse' innovations - but whats driving this entrepreneurial optimism?

Posted on February 5th, 2008 at 3:06pm — 1 Comment (Add)

Nemcoff: Why New Media is so Important

Author and blogger Mark Yoshimoto Nemcoff posted a great article on why New Media is so Important. He seems to challenge ‘New Media Nay-sayers’ to point out to him why New Media is not the ‘revolution‘ many prophesize it to to be. Continue Reading

Posted on January 28th, 2008 at 5:01pm — No Comments (Add)

Silverstream: Google AdSense of Second Life?

Companies have been searching for a good advertisement/banner system in Second Life for a while now. Because Second Life works a lot like the internet, content created by the users can be monetized with advertisements. However, up to now no ’system’ has prevailed yet. Continue Reading

Posted on January 25th, 2008 at 4:09pm — No Comments (Add)

8 Reasons to do your Market Research in Virtual Worlds

The business communicators of Second Life blog posted a very interesting interview with Mary Ellen Gordon, president of research company Market Thruths. They asked 9 questions on the value, and how to approach Continue Reading...

Posted on January 24th, 2008 at 2:17pm — No Comments (Add)

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At 1:10am on May 22nd, 2008, Pedro Ivo Rogedo said…: Rick, I've just done some interviews at SL. If you're interested, I may translate some of them so you could use at your research as well.
Regards,
Pedro

At 8:50am on February 20th, 2008, Draxtor Despres said…: welcome Roy, thanks for adding me :) my welcome gift: some music for your profile! enjoy:

music by bernhard drax

see more at cruxy.com/drax

Brought to you by cruxy.com

At 7:24pm on January 21st, 2008, Pedro Ivo Rogedo said…: Dear Roy, that would be perfect! I'm walking through a structural understanding of the Metaverse first as a social phenomenom and then try to follow the business path.
Now I'm concentrating on Pierre Lévy and Gilles Lipovetsky: the first on the philosophical grounds of the virtual and the second on the postmodern times.

And you?
See ya