I am passionate about virtual worlds and their culture. I started working in these spaces in the early 90s whenI was still teaching cultural history -- it seemed to me then that online presence would be a bigger agent of change than the printing press. I don't remember too many people sharing my opinion about that, back then. I started writing about this, and my paper, "Pandora's Vox" predicted the social networking piece of Web 2.0 in 1995. Like most people, I worked on html sites: I did strategy and design for one of the earliest intranets, probably the first for Seagate Software, for the office of the CFO. I went to Oracle, also, to do web strategy for the CIO of Oracle for their intranet problems. I pushed for, and helped create, one of the earliest customer service chatbots to lower the cost of help calls at Oracle in 1998. I am still passionate about virtual worlds, particularly the cross-membrane problem. I am extremely interested in bots and NPCs -- I worked with Mark Stephen Meadows and Paco Nathan at Headcase doing research. My tech futures intuition is said to be impeccable and I understand in-world culture better than most pundits. I know the mistakes that companies are making when they come into world. I know why their presences fail.
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