I posted the following (not sure why) in another discussion section of this site. But, figured as long as I wrote it (jet lagged) might as well reconstitute it here - in case it is of any interest.
Jim
killer ap for virtual worlds is education ---
why? Because properly constructed and managed (the later especially) virtual worlds reflect the natural way our brains process social and spatial informaton and engage in experiential learning. Our brains work in 3-D, and we 'learn with our hands" in 3-D as well. --
We are primates -- killer ap of primates is learning and education in a social setting. It is what we are designed to do. Virtual worlds are something we have created in our own image - and thus -- the killer ap translates.
This was the fundamental motivation and idea underlying whyville -- which was one of (or depending on your definition) the first virtual world -- certainly the first (and still basically only) virtual world with explicit educational underpinnings -- and the above is why.
Importantly, however (also properly constructed) VWs are scalable and universally accessable (of course not if you accept the gaming industries obessesion with graphics -- given the absense of any real variation in content.)
In education -- think of virtual worlds as breaking the 600 year 'broadcast" mode induced by the invention of the printing press and Universities (centralized education) both themselves invented to handle a scalability (and control) problem.
In marketing -- VWs allow 'customers' to interact with the product itself, rather than the brand (another 'invention" fundamentally linked to the passive reception of a broadcast message).
So, another requirement for killer ap is that it generate revenue to sustain the form. Blend marketing and education. link the billions of dollars in marketing, to the billions of dollars in education -- uniquely in virtual worlds -- then, by definition -- this is the killer ap.
However most virtual worlds constructors don't get it yet -- they are still more obsessed with graphics and functionality, some funny sense of random entrapeneurship, rather than organized society, and most marketers remain fixated on broadcast rather than figuring out how to use the other wire (the one from them to you) as the primary wire. Even this discussion is largely framed in something we know (the success of html) rather than an understanding of the beast itself which is us.
But this will change --
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