Google+ is becoming a much more popular social network these days. Google is continually adding more features to make it more of a destination that people will come back to multiple times in a day. What this means is that you can drive a lot of traffic to your site via Google+. But only if your followers are engaged.
How do you do that? You just need to follow these tips.
Make Your Text Stand Out
Just like any regular blog post, you should use the available formatting options to make your Google+ posts stand out. That means using the bold and italic tags on specific keywords to make them jump out to your readers. It makes a big difference, especially compared with posts that have no special formatting at all.
Use Awesome Pictures
This should be a no brainer. But always include an awesome picture with each Google+ post. It’s a proven fact that images increase engagement with your readers. So there’s no excuse not to include one.
This post by Adam Connell is a great resource if you are looking for a place to find some good images to use.
Get Your Followers To Act
When you write something on Google+, you want your followers to take some action, right? Well, most of your readers aren’t going to act on their own. So you need to make it explicit in your post what you want them to do. If you want them to promote some content, then ask them to do so in your post itself.
Pick the Right Hashtag
Did you know that Google+ now supports Hashtags? Well, take advantage of them and include them with all your posts. That way, when people search for your hashtag, your post will show up in the results.
Lets say you want to promote your latest post about the best Genesis child themes. So you’d write a short blurb about it on your Google+ profile and include the hashtag #genesiswp. This will get the post seen by people interested in the Genesis theme framework.
This is an old piece of advice that works everywhere, not just Google+. But to increase engagement, you should always ask questions. People love answering questions, so always remember to include a question whenever you write a post.
This often results in a snowball effect. When people see others answering your question, then they will be more likely to answer your question as well. This creates a viral effect that will definitely increase the engagement with your Google+ post.
Excited to give Google+ a try? Try out these simple tips I’ve just suggested. They’re proven to work, and you’re going to see some fantastic results by trying them out.